Why are we doing this?
We want to find out if Croydon residents and any other people working or visiting in the borough, have noticed any information or messages they may have seen about our public health campaign: JustBE Croydon
Your feedback will help us find out how successful our communications have been to you and also if we need to make improvements in the way we let you know about our campaigns. Therefore it would be really helpful to us if you could fill out this very short survey which closes on Friday 7 April 2017.
What do we want to know?
We want to find out which are the most successful methods of communicating our council campaigns are to you, in order that we provide the best value for money.
What we found out
A customer message recall survey ran from May – June 2016 to gather evidence on the effectiveness of the external communications team corporate campaigns. The survey was intended to collect a snapshot of the opinions of the Croydon population or others accessing the survey.
Campaigns focused on, included Don’t Mess With Croydon (DMWC), 20mph, Croydon Food Flagship, Public Health’s Croydon How Are You? and Register to Vote communications such as Your Vote Matters Don’t Lose It!
The highest recall figure: 80% of respondents who answered, recalled seeing the Don’t Mess With Croydon communications around the borough. This campaign is one of the largest of the council’s priority areas of work.
What difference has it made?
The findings highlight campaigns that have attracted successful customer message recall.
Location/ Coverage: London Borough of Croydon
|Start||05 May 2016|
|End||30 April 2018|
|Report available||30 June 2016|
|Methods|| Questionnaire - Online|
|Who can take part?|| Croydon Panel, All - everyone invited to take part|
|Topic Area|| Benefits and council tax, Community and life events, Council and elections, Environment, Health and social care, Leisure and culture, Parking, streets and transport, Planning and regeneration, Public services|